DSV United Kingdom Ltd.

General information
This privacy policy is based on the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025, and, where applicable, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR). Where Deutsche Saatveredelung AG processes personal data in Germany, the EU General Data Protection Regulation may also apply. Where necessary, we also take these requirements into account.

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website are processed by the website operator. The contact details of the relevant controller or controllers are available under “Information about the responsible party (referred to as the controller in the UK GDPR)” in this Privacy Policy.

How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order enquiries.

What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analyzed when your visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration below.

We are hosting the content of our website at the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website are stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.

The external hosting serves the purpose of fulfilling contracts with potential and existing customers (Art. 6(1)(b) UK GDPR) and our legitimate interest in the secure, fast and efficient provision of online services (Art. 6(1)(f) UK GDPR). Where cookies or similar technologies require consent under PECR, processing is carried out only after consent has been obtained (Art. 6(1)(a) UK GDPR). Consent may be withdrawn at any time.

Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect to such data.

We are using the following host(s):

neusta webservices
Turiner Str. 21
50668 Köln

Data processing
We have concluded a data processing agreement for the use of the above-mentioned service in accordance with Art. 28 UK GDPR and the Data Protection Act 2018. This agreement requires the provider to process personal data only on our documented instructions and in compliance with applicable data protection law.

Data protection
The operators of this website and its pages take the protection of your personal data very seriously. We handle your personal data confidentially and in compliance with the UK GDPR, the Data Protection Act 2018, PECR where applicable, and this Privacy Policy.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the UK GDPR)
The controllers responsible for data processing in connection with this website are:

Deutsche Saatveredelung AG
Weissenburger Straße 5 
D-59557 Lippstadt

Phone: +49 2941 296 0
E-mail: info@dsv-saaten.de 

DSV United Kingdom Ltd.
Countrywide House, 23 West Bar, Banbury, Oxfordshire, OX16 9SA
United Kingdom

Phone: + 44 (0) 1295 758800
E-mail: info@dsv-uk.co.uk 

DSV United Kingdom Ltd. is primarily responsible for local customer and business enquiries. Deutsche Saatveredelung AG is primarily responsible for central technical administration and group-wide website services. Where both companies jointly determine the purposes and essential means of processing, they act as joint controllers under Art. 26 UK GDPR. You may exercise your rights against either company.

Storage duration
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) UK GDPR or Art. 9(2)(a) UK GDPR where special-category data are concerned. Contractual and pre-contractual processing is based on Art. 6(1)(b) UK GDPR, legal obligations on Art. 6(1)(c) UK GDPR, and legitimate interests on Art. 6(1)(f) UK GDPR. Additional conditions under the Data Protection Act 2018 may apply to special-category or criminal-offence data. The storage of or access to information on your device is additionally governed by PECR. Where Deutsche Saatveredelung AG processes data in Germany, corresponding EU GDPR provisions may apply. The relevant legal basis is stated in the following sections.

Designation of a data protection officer
We have appointed a data protection officer.

E-mail: datenschutz@dsv-saaten.de 

E-mail: dataprotection@dsv-uk.co.uk 

Information on transfers of personal data outside the United Kingdom
We use tools and service providers located outside the United Kingdom. Personal data may also be made available to Deutsche Saatveredelung AG and service providers in Germany or elsewhere in the European Economic Area. The United Kingdom has adequacy regulations for the EEA, including Germany. Transfers to other countries take place only where UK adequacy regulations, appropriate safeguards or a statutory exception apply.

Transfers to the United States may rely on the UK Extension to the EU-US Data Privacy Framework where the recipient and relevant data are covered. Otherwise, we use appropriate safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the European Commission Standard Contractual Clauses, together with a transfer risk assessment where required. Further information is provided in the relevant sections of this Privacy Policy.

Recipients of personal data
In the course of our business activities, we cooperate with internal and external recipients. Personal data are disclosed only where this is necessary for a contract, required by law, justified by a legitimate interest under Art. 6(1)(f) UK GDPR, based on consent, or otherwise permitted by law. Processors are engaged under agreements meeting Art. 28 UK GDPR. Where processing is jointly determined, responsibilities are allocated under Art. 26 UK GDPR.

Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to processing in special cases; right to object to direct marketing (Art. 21 UK GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) UK GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) UK GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) UK GDPR).

Right to log a complaint with the competent supervisory agency
If you believe that the processing of your personal data infringes the UK GDPR or the Data Protection Act 2018, you may first submit a complaint to us using the data protection contact details above. We will acknowledge a data protection complaint within 30 days and respond without undue delay. You also have the right to lodge a complaint with the Information Commissioner’s Office, without prejudice to any other administrative or judicial remedy. For processing governed by the EU GDPR and carried out by Deutsche Saatveredelung AG, you may also contact the German supervisory authority listed below.

The relevant supervisory authorities are:

Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen
Kavalleriestraße 2 – 4
40213 Düsseldorf

Telephone: +49 211 38424-0
E-mail: poststelle@ldi.nrw.de 

The Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113 
Complaints: https://ico.org.uk/make-a-complaint/ 

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data at any time. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

• In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
• If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data instead of demanding the eradication of this data.
• If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
• If you have raised an objection pursuant to Art. 21(1) UK GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of storage – may be processed only with your consent, for the establishment, exercise or defence of legal claims, to protect the rights of another person, or for reasons of important public interest under United Kingdom law.

SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in our Site Notice to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services of third-party companies into websites (e.g., cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for promotional purposes.

Under regulation 6 PECR, storing information on or accessing information from your device generally requires clear information and consent, unless the operation is strictly necessary for a service you requested or another statutory exception applies. Where personal data are processed, an additional lawful basis under Art. 6 UK GDPR is required. Non-essential cookies and similar technologies are activated only after consent, which may be withdrawn at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent management with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document the former in a data protection compliant manner. The party offering this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany, website: https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).

Whenever you visit our website, the following personal data will be transferred to Usercentrics:

• Your declaration(s) of consent or your revocation of your declaration(s) of consent
• Your IP address
• Information about your browser
• Information about your device
• The date and time you visited our website
• Geolocation

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods.

Usercentrics uses a cookie to record and implement your consent choices. The legal basis for the associated personal-data processing is Art. 6(1)(c) UK GDPR and, where appropriate, Art. 6(1)(f) UK GDPR. To the extent the technology is strictly necessary for consent management, consent is not required under PECR.

Data processing
We have concluded a data processing agreement for the use of Usercentrics in accordance with Art. 28 UK GDPR. This agreement requires Usercentrics to process personal data only on our documented instructions and in compliance with applicable data protection law.

Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

• The type and version of browser used
• The used operating system
• Referrer URL
• The hostname of the accessing computer
• The time of the server inquiry
• The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) UK GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) UK GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) UK GDPR) or on your agreement (Art. 6(1)(a) UK GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) UK GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) UK GDPR) or on the basis of your consent (Art. 6(1)(a) UK GDPR) if it has been obtained; the consent can be revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Communication via WhatsApp
For communication with our customers and other third parties, one of the services we use is the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the communication content. However, WhatsApp does gain access to metadata created during the communication process (for example, sender, recipient, and time). We would also like to point out that WhatsApp has stated that it shares personal data of its users with its U.S.-based parent company Meta. Further details on data processing can be found in the WhatsApp privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating efficiently with customers, interested parties and business partners (Art. 6(1)(f) UK GDPR), or on contractual and pre-contractual requirements (Art. 6(1)(b) UK GDPR). Where consent is requested, it may be withdrawn at any time. You are not required to use WhatsApp and may contact us through the other channels provided.

The communication content exchanged between you and us on WhatsApp remains with us until you request us to delete it, revoke your consent to storage or the purpose for which the data is stored ceases to apply (e.g. after your request has been processed). Mandatory legal provisions, in particular retention periods, remain unaffected.

Where WhatsApp or a relevant Meta entity transfers personal data to the United States, the transfer may rely on the UK Extension to the EU-US Data Privacy Framework if the recipient and data category are covered, or on other appropriate UK safeguards. Current participant information is available at: https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the “WhatsApp Business” variant.

Where the UK Extension is not available, restricted transfers may be covered by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses together with any required transfer risk assessment. Further information is available at: https://www.whatsapp.com/legal/business-data-transfer-addendum?lang=en.

Matomo
This website uses the open-source web analysis service Matomo.

Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of Matomo is based on our legitimate interest in privacy-conscious analysis of user behaviour in order to optimise our website (Art. 6(1)(f) UK GDPR). Matomo is configured without cookies and with IP anonymisation. If the configuration changes so that storage of or access to information on your device requires consent under PECR, the relevant technology will be used only after consent and processing will be based on Art. 6(1)(a) UK GDPR.

IP anonymization
For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.

Analysis without cookies
We have configured Matomo in such a way that Matomo will not store cookies in your browser.

Hosting
We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.

Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the handling of the newsletter, we use newsletter service providers, which are described below.

Brevo
This website uses Brevo for the sending of newsletters. The provider is the Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo services can, among other things, be used to organize and analyze the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on servers of Sendinblue GmbH in Germany.

Data analysis by Brevo
Brevo enables us to analyze our newsletter campaigns. For instance, it allows us to see whether a newsletter message has been opened and, if so, which links may have been clicked. This enables us to determine, which links drew an extraordinary number of clicks.

Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously defined actions were taken (conversion rate). This allows us to determine whether you have made a purchase after clicking on the newsletter.

Brevo also enables us to divide the subscribers to our newsletter into various categories (i.e., to “cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender, or place of residence. This enables us to tailor our newsletter more effectively to the needs of the respective target groups.

If you do not want to permit an analysis by Brevo, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

For detailed information on the functions of Brevo please follow this link: https://www.brevo.com/de/newsletter-software/.

Legal basis
For individual subscribers, electronic mail marketing is sent on the basis of consent under regulation 22 PECR and Art. 6(1)(a) UK GDPR, unless all requirements of the statutory soft opt-in are met. Marketing to corporate subscribers may be permitted without PECR consent, but remains subject to the UK GDPR, identification requirements and an effective opt-out. You may withdraw consent or object to direct marketing at any time.

Storage period
The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider on a suppression list where this is necessary to prevent future mailings and demonstrate compliance with PECR and the UK GDPR. The suppression-list data are used only for this purpose and are not combined with other data. They are retained only for as long as necessary for these purposes. You may contact us if you believe continued storage is no longer justified.

For more details, please consult the Data Protection Regulations of Brevo at: https://www.brevo.com/de/datenschutz-uebersicht/ and https://www.brevo.com/de/legal/privacypolicy/.

Data processing
We have concluded a data processing agreement for the use of Brevo in accordance with Art. 28 UK GDPR. This agreement requires Brevo to process personal data only on our documented instructions and in compliance with applicable data protection law.

YouTube with expanded data protection integration
This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have no influence.

YouTube content is loaded only after you activate the video or give the required consent. Any storage of or access to information on your device is governed by PECR, and the related personal-data processing is based on Art. 6(1)(a) UK GDPR. Our legitimate interest in presenting video content does not replace a PECR consent requirement. Consent may be withdrawn at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Where Google transfers personal data to the United States, the transfer may rely on the UK Extension to the EU-US Data Privacy Framework if the relevant recipient and data category are covered, or on other appropriate UK safeguards. Current participant information is available at: https://www.dataprivacyframework.gov/participant/5780.

OpenStreetMap
We are using the mapping service provided by OpenStreetMap (OSM).

We integrate OpenStreetMap on our own (tile) server. When calling up the map material, there is consequently no connection to the servers of third parties.

We use OpenStreetMap to present our online content attractively and help visitors find the locations shown on our website. The map is integrated through our own tile server, so loading it does not establish a connection to third-party map servers. Processing is based on our legitimate interest under Art. 6(1)(f) UK GDPR. If any storage or access technology requiring consent under PECR is introduced, it will be used only after consent.

Processing of Customer and Contract Data
We collect, process, and use personal customer and contract data for the establishment, content arrangement and modification of our contractual relationships. Data with personal references to the use of this website (usage data) will be collected, processed, and used only if this is necessary to enable the user to use our services or required for billing purposes. The legal basis for these processes is Art. 6(1)(b) UK GDPR.

The collected customer data shall be deleted upon completion of the order or termination of the business relationship and upon expiration of any existing statutory archiving periods. This shall be without prejudice to any statutory archiving periods.

Data transfer upon closing of contracts for online stores, retailers, and the shipment of merchandise
Whenever you order merchandise from us, we share the personal data required for delivery with the transportation company and the data required for payment with the relevant payment service provider. The legal basis is Art. 6(1)(b) UK GDPR. Where a separate consent is requested, for example for delivery notifications by e-mail or text, processing is based on Art. 6(1)(a) UK GDPR and, where applicable, PECR. Consent may be withdrawn at any time.

Data processing
We use online conference tools, among other things, for communication with our customers. The tools we use are listed in detail below. If you communicate with us by video or audio conference using the Internet, your personal data will be collected and processed by the provider of the respective conference tool and by us. The conferencing tools collect all information that you provide/access to use the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other “context information” related to the communication process (metadata).

Furthermore, the provider of the tool processes all the technical data required for the processing of the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.

Should content be exchanged, uploaded, or otherwise made available within the tool, it is also stored on the servers of the tool provider. Such content includes, but is not limited to, cloud recordings, chat/ instant messages, voicemail uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have complete influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, and which we have listed below this text.

Purpose and legal bases
The conference tools are used to communicate with prospective or existing contractual partners and to provide requested services (Art. 6(1)(b) UK GDPR). Their use also serves our legitimate interest in simplifying and accelerating business communication (Art. 6(1)(f) UK GDPR). Where consent is required, for example for a recording or a storage/access technology under PECR, the relevant function is used only on the basis of consent, which may be withdrawn at any time with effect for the future.

Duration of storage
Data collected directly by us via the video and conference tools will be deleted from our systems immediately after you request us to delete it, revoke your consent to storage, or the reason for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the duration of storage of your data that is stored by the operators of the conference tools for their own purposes. For details, please directly contact the operators of the conference tools.

Conference tools used
We employ the following conference tools:

Microsoft Teams
We use Microsoft Teams. The provider is the Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing, please refer to the Microsoft Teams privacy policy: https://privacy.microsoft.com/en-us/privacystatement.

Where Microsoft transfers personal data to the United States, the transfer may rely on the UK Extension to the EU-US Data Privacy Framework if the relevant recipient and data category are covered, or on the UK International Data Transfer Agreement or UK Addendum together with a transfer risk assessment. Current participant information is available at: https://www.dataprivacyframework.gov/participant/6474.

Data processing

We have concluded a data processing agreement for Microsoft Teams in accordance with Art. 28 UK GDPR. This agreement requires Microsoft to process personal data only on documented instructions and regulates confidentiality, security, assistance, sub-processors, international transfers and deletion or return of personal data.

This privacy policy applies to the following social media presence

Data processing through social networks
We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, X etc. can generally analyze your user behavior comprehensively if you visit their website or a website with integrated social media content (e.g., like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis
Our social media appearances are maintained on the basis of our legitimate interest in public communication and providing information about our business (Art. 6(1)(f) UK GDPR). The analysis processes initiated by social networks may be based on other legal bases determined by the platform, including consent. Direct marketing remains subject to Art. 21 UK GDPR and PECR where applicable.

Responsibility and assertion of rights
Depending on the platform and processing operation, we and the platform provider may act as separate controllers or joint controllers. Where joint controllership applies, responsibilities are allocated under Art. 26 UK GDPR. You may exercise your rights against us and, where applicable, directly against the platform provider.

Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time
The data collected directly from us via the social media presence will be deleted from our systems as soon as you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).

Your rights
You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability and the right to file a complaint with the responsible regulatory agency. Furthermore, you can request the correction, blocking, deletion and, under certain circumstances, the restriction of the processing of your personal data.

Facebook
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta’s statement the collected data will also be transferred to the USA and to other third-party countries.

We have signed an agreement with Meta on shared responsibility for the processing of data (Controller Addendum). This agreement determines which data processing operations we or Meta are responsible for when you visit our Facebook Fanpage. This agreement can be viewed at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can customize your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Restricted transfers from the United Kingdom are covered, as applicable, by the UK Extension to the EU-US Data Privacy Framework or by the UK Addendum/IDTA and a transfer risk assessment. Meta’s contractual information is available at https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

Where the relevant Meta US entity participates in the UK Extension to the EU-US Data Privacy Framework and the relevant data are covered, transfers may rely on that mechanism. Current participant information is available at: https://www.dataprivacyframework.gov/participant/4452

X (formerly Twitter)
We use the short message service X (formerly Twitter). The provider is the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Responsible for the data processing of individuals living outside the United States is the branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.

You can customize your X (formerly Twitter) privacy settings in your user account. Click on the following link and log in: https://x.com/settings/account/personalization.

Restricted transfers from the United Kingdom are covered, as applicable, by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses together with a transfer risk assessment. Further information is available in X’s privacy documentation: https://x.com/en/privacy.

For details, see the X (formerly Twitter) Privacy Policy: https://twitter.com/en/privacy.

Instagram
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.

Restricted transfers from the United Kingdom are covered, as applicable, by the UK Extension to the EU-US Data Privacy Framework or by the UK Addendum/IDTA and a transfer risk assessment. Meta’s contractual information is available at https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

For details on how they handle your personal information, see the Instagram Privacy Policy: https://privacycenter.instagram.com/policy/.

Where the relevant Meta US entity participates in the UK Extension to the EU-US Data Privacy Framework and the relevant data are covered, transfers may rely on that mechanism. Current participant information is available at: https://www.dataprivacyframework.gov/participant/4452

LinkedIn
We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Restricted transfers from the United Kingdom are covered, as applicable, by the UK Extension to the EU-US Data Privacy Framework or by the UK Addendum/IDTA and a transfer risk assessment. LinkedIn’s contractual information is available at https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on how they handle your personal information, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

Where the relevant LinkedIn US entity participates in the UK Extension to the EU-US Data Privacy Framework and the relevant data are covered, transfers may rely on that mechanism. Current participant information is available at: https://www.dataprivacyframework.gov/participant/5448

YouTube
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in the YouTube privacy policy: https://policies.google.com/privacy?hl=en.

Where the relevant Google US entity participates in the UK Extension to the EU-US Data Privacy Framework and the relevant data are covered, transfers may rely on that mechanism. Current participant information is available at: https://www.dataprivacyframework.gov/participant/5780